Research of Online Reviews Deviation for Sales in B2C Platform
نویسندگان
چکیده
منابع مشابه
Dynamic Pricing in B2C Based on Online Product Reviews
To study how e-tailors should fix the price to influence word-of-mouth to maximize profits, this paper comes up with a dynamic pricing model based on online product reviews. Customers base consumption decisions on the principle of utility maximization. A lower price can lead to more positive reviews and improve the utility, but it may reduce the profit. The model gives the optimal pricing strat...
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ژورنال
عنوان ژورنال: International Journal of Hybrid Information Technology
سال: 2016
ISSN: 1738-9968,1738-9968
DOI: 10.14257/ijhit.2016.9.8.30